1Pick your template
Pick your template
Browse by niche or platform. Every listing has a full live demo, so you scroll the real thing before you spend anything. No mystery mockups.
Live demo on every listing
200+ templates · new drops weekly
Look like you hired an agency. Don't pay like it.
Design forward website templates for Wix, Squarespace, Showit and WordPress. Built for ordinary businesses that refuse to look ordinary. Pick one, drop in your words, launch this week.
Wix StudioSquarespaceShowitWordPress
Recent work
Pick your starting line
A few real builds from the catalog, spanning trades, services, faith, and agency work. Every template comes with its own type system, palette and layout.
Pressure washing
Trades
Attorney
Legal
Church & ministry
Community
Marketing agency
Agency
Growth agency
Agency
Therapy practice
Wellness
How it works
Three steps. No meetings.
No discovery calls, no proposals, no six-week timeline. You are the project manager, and it takes an afternoon.
2Get it in 24 hours
Get it in 24 hours
Your files and a plain-English setup guide land in your inbox. Showit share key, Wix transfer or WordPress import, depending on what you picked.
Setup guide included3Swap your words in
Swap your words in
Replace the copy and photos with yours. The design system holds together on its own, so it still looks intentional when you are done fiddling with it.
Live by the weekend
The niches
Built for therapists
Twenty-five plus industries covered, with new ones added every week. Tap any niche to filter the catalog.
Why these and not those
Most templates look like templates
I bought four templates before this one and they all felt like the same site with different photos. This one actually looks like somebody designed it on purpose.
Verified buyer · lash studio owner
Every template starts as a real design brief
Not a color swap on last month's layout. Its own display face, its own palette, its own signature detail, the same way a studio would approach a paying client. That is the entire reason this shop exists, and it is why these do not stack up next to each other looking like siblings.
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Templates live
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Niches covered
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Delivery standard
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Saved vs. hiring out
Soft launch, hard landing.
Find the one that looks like your business, then go live before you talk yourself out of it.
Start to live in a weekend
Buy it Friday. Launch it Sunday.
There is no onboarding call, no proposal, no waiting on a designer to get back to you. You pick a design that already exists, we hand you the files, and you fill in your own words.
The process
Four steps, start to live
Most people are done in an afternoon. The slow part is deciding which template you want.
Browse and preview
Filter the shop by niche or by platform. Every listing links to a full live demo, so you can scroll the actual site on your phone before you buy. What you see is what you get, minus your photos and copy.
Live demo on every listingBuy and receive
Checkout runs through Etsy for now. Within 24 hours you get the template delivered in whatever form your platform needs, plus a setup guide written in plain English rather than developer shorthand.
24 hour delivery standardMake it yours
Swap the placeholder copy for your own, drop in your photos, change the logo. The type scale, spacing and color system stay intact on their own, so it still looks designed after you have been in there editing.
No design skills requiredConnect your domain and go
Point your domain, publish, done. The setup guide walks through it for your specific platform. If something does not behave, message the shop and you get a real answer, not a help-desk macro.
Support after launch
What you get
Everything in the box
Same standard on every template in the shop, whatever niche or price it lands at.
A five page siteHome, about, services, gallery and contact, all designed rather than duplicated.
Mobile layoutsEvery page laid out for phones separately, not squeezed down and hoped for.
A real type systemDisplay and body faces chosen for that specific niche, with a set scale.
A defined paletteColors that hold up together, so nothing breaks when you swap an image.
Contact form wired upReady to receive enquiries the moment you publish.
A setup guideWritten for your platform, in plain language, with screenshots.
Placeholder copy that worksWritten properly, so you can edit it rather than start from a blank page.
Support after you buyMessage the shop if you get stuck. A person reads it.
Platforms
How it arrives
Delivery depends on the platform you choose at checkout. Each one has its own handover method.
Transferred to your account
The finished site is built in Wix Studio and transferred straight into your account. You log in and start editing.
Duplication link
You receive a link that copies the whole site into your own Squarespace account, structure and styling intact.
Share key
A share key you paste into Showit to pull the design into your account, plus a guide covering the quirks.
Import file
An import file for Elementor with the theme and plugin list, so the build lands exactly as designed.
Questions
Before you buy
No. The design decisions are already made. Your job is swapping the words and photos for your own, which is closer to filling in a form than designing anything.
Yes, all of it is editable on every platform. The palette and type are set up as reusable styles, so changing one value updates it everywhere rather than page by page.
Templates are not sold exclusively, so it is possible. In practice the catalog is wide enough, and each design distinct enough, that running into a twin in your own town and industry is unlikely. Your photos and copy do most of the differentiating anyway.
Duplicate an existing page inside your platform and edit it. The styles carry over, so an added page still matches the rest of the site.
Yes. The template is the design. You still need your own Wix, Squarespace, Showit or WordPress hosting plan to publish it, the same as any site.
Message the shop. Setup questions get answered directly, and if something in the template itself is broken it gets fixed.
That's the whole process.
Go find the one that looks like your business.
Limited custom slots · taking inquiries
Want it built for you, not by you?
Most people take a template and run with it themselves. If you would rather hand it off entirely, we take on a small number of custom builds each quarter, using the same design standard as everything in the shop.
Who this is for
This isn't for everyone
Custom work is slower and pricier than a template on purpose. It's the right call in a specific set of situations.
Nothing in the shop fitsYour business sits outside the niches currently covered, or needs a structure the catalog doesn't have.
You want it handledNo interest in editing anything yourself. You'd rather describe the business and get a finished link back.
More than five pagesBooking systems, member areas, larger catalogs — anything past what a template is built to hold.
You need brand work tooLogo, palette, and type system built alongside the site rather than fit around an existing one.
How a custom build runs
Same care, slower pace
Roughly two to four weeks, depending on scope and how fast content comes back.
Inquiry & fit check
A short questionnaire about your business, timeline and budget. If it's a good fit, you get a flat quote and a start date. If it's not, you'll get pointed to the right template instead.
No cost, no obligationDirection
One design direction, built out fully on the homepage before anything else gets touched. Type, palette, layout and motion agreed on here, not revised page by page later.
One direction, done rightFull build
Every page built out on the approved system, with your copy and photos in place. You review on a live staging link as it comes together, not just at the end.
Staging link to follow alongLaunch & handoff
Domain connected, a recorded walkthrough of how to edit it yourself, and a short window of fixes included after go-live.
30 days of fixes included
The short list
What's included
The starting scope for a custom build. Larger sites are scoped individually.
Up to 7 custom pagesStructured around what your business actually needs, not a fixed template shape.
Full design systemType scale, palette and a signature motif built specifically for your brand.
Mobile-first layoutsEvery page designed for phones on its own, not compressed down after the fact.
Copy & SEO basicsPage structure and on-page SEO handled during the build, not bolted on after.
Launch supportDomain setup, analytics, and a walkthrough of how to make edits going forward.
30 days of fixesCovered after launch at no extra cost, for anything that needs adjusting.
Tell us what you're building.
A few sentences about your business and timeline is enough to start.
A small studio in Palm Springs
Good design shouldn't be a luxury item.
Soft Launch Designs exists because the gap between a cheap website and a good one is mostly a pricing decision, not a design one. We closed it.
The short version
Why this shop exists
After years of building custom sites for clients, the same thing kept happening. A business would come in knowing exactly how they wanted to look, get a quote, and quietly go buy a template instead. Then they would end up with something that looked like every other business in their industry, because that is what most templates are.
The gap was obvious. Nobody was making templates with the care of a real design project. So that became the whole idea: build every template like a paying client commissioned it, then sell it at a price a new business can actually pay.
What we believe
Four opinions we build on
A template shouldn't look like one
The word carries a stigma for a reason. Most are one layout in forty color schemes. That is a production shortcut, not a design decision.
You shouldn't need a designer to look designed
The taste should be baked into the file. If the design falls apart the moment a non-designer edits it, the design was not finished.
Fast and generic aren't the same thing
Going live in a weekend is a scheduling outcome. Looking like everyone else is a design one. You can have the first without the second.
Fewer pages, better pages
Five pages that are all considered beat twelve that are mostly filler. Nobody is reading the twelfth page, including you.
Behind each one
How a template actually gets made
This is the part that takes the time, and the reason these don't look like siblings.
Study the industry
What do the good ones in this niche look like, and what does every mediocre one do? The design starts by ruling out the obvious answer.
Set a direction
A display face, a palette and one signature detail chosen for this niche specifically. Locked before a single page is laid out.
Build all five pages
Every page designed on that system, including the interior ones nobody usually bothers with, then laid out again for mobile.
Break it on purpose
Swap in ugly photos, longer copy, a different logo. If it still holds together, it ships. If it does not, it goes back.
Where things stand
The shop so far
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Templates live
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Niches covered
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Platforms supported
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Delivery standard
Palm Springs, California
Small studio, deliberately. Small enough that the person designing the template is the person answering your message about it, and opinionated enough to tell you when an idea will cost you customers.
New templates every week, more platforms, and a shop that eventually lives right here instead of somewhere else.
Enough about us, though.
Go look at the actual work. That is the part that matters.